Joined: 14 Aug 2006
|Posted: Mon Feb 17, 2020 7:49 pm Post subject: The Holden brand will be no more from the end of the year
|The demise of the mighty Holden:
General Motors have announced plans to close down the iconic Holden Brand in Australia and New Zealand at the end of this year ľand it comes three years after Holden stopped manufacturing cars in Australia and some 72 years after the very first FX Holdens rolled off the production line.
General Motors have decided to stop making right-hand-drive for global markets. The company had already withdrawn from other right-hand-drive countries such as United Kingdom, Japan, India and South Africa over the past three years.
This just left three main remaining right-hand-drive countries Thailand, Australia and New Zealand so the die was cast for General Motors to walk away from these markets.
The announcement has come as a shock to many in the industry and most certainly to the Morrison Government who have been quick to slam the American automotive giant for their lack of consultation on the closing-down of the Holden brand in Australia.
Holden will now close its design studio in Melbourne and the test track at Lang Lang on the south-east outskirts of the city.
Around 600 Holden employees will loose their jobs with another 200 people being retained for service and warranty commitments on Holden vehicles over the next 10 years.
The future is also very uncertain for Holden dealers across Australia.
There are 65 Holden dealers in NSW and the ACT
2 dealershiops in the Northern Territory
South Australia: 20
Victoria: 49 and 24 in Western Australia
General Motors are expected to continue in Australia under the General Motors brand and sell selected US made GM and Cadillac models which will be converted to right-hand-drive by Holden Special Vehicles (HSV).
HSV are importing and coverting the Chevrolet Camaro and Chevrolet Silverado pick-up which are sold through 65 Holden dealers.
General Motors has sold cars in Australia since 1902 with the establishment of a Oldsmobile dealer in Adelaide.
In 1924 General Motors became involved with a company called Holden who were a motor body builder who had started as a saddlery business in 1856.
From 1924 Holden entered into an arrangement to only produce car bodies for General Motors and that continued until until 1931 when the two companies merged to create General Motors Holden (GMH).
1948 was the year the first Holden-badged car rolled off the production line and by 1954 one in three cars on Australian roads were a Holden.
By 1958 the attraction of Holdens for Australians reached a point whereby one in two cars on the road was a Holden.
In 1960 the first of Holdens left-hand-drive FB models were exported to Hawaii.
1962 saw the 1 millionth Holden produced which was an EJ model.
In 1964 General Motors Holden employed 23,914 workers across seven manufacturing facilities in Queensland, NSW, Victoria and South Australia.
There were 485,650 HQ Kingswood cars sold from 1971 to 1974.
The biggest selling Commodore of all time was the VT series which was manufactured from 1997 to 2000 with 303,895 vehicles sold in Australia.