Joined: 14 Aug 2006
|Posted: Tue Jul 31, 2018 9:28 am Post subject: Haval Is On The Move
|Haval Is On The Move
Whilst a relatively new brand in Australia and New Zealand, the SUV specialist HAVAL is making in-roads on the world stage when it comes to brand value. Brand Finance, a global leader in brand valuation recently released two reports show HAVAL is moving up the ladder, fast.
MOST VALUABLE CHINESE AUTO BRAND
According to Brand Finance’s Auto 100 study, HAVAL is the most valuable Chinese auto brand and is ranked 16th as the most valuable auto brand in the world. Last year HAVAL was in 29th position.
It may come as a surprise that the HAVAL brand is now worth more than iconic brands such as Ferrari, Tesla, Kia, Mazda and Mitsubishi. Interestingly, HAVAL is just behind Hyundai (13th place), Lexus (14th) and Subaru (15th).
A GLOBAL 500 BRAND
HAVAL’s also entered Brand Finance’s Global 500 2018 for the first time. This study ranks the world’s top 500 brands according to their brand value index which is a combination of marketing investment, stakeholder equity and business performance.
HAVAL joined the Global 500 at number 249 and was the highest ranking Chinese automotive company.