Joined: 14 Aug 2006
|Posted: Mon Mar 15, 2021 9:52 pm Post subject: Advice from Toyota for new car companies
|Advice from Toyota for new car companies
The CEO of Toyota Akio Toyoda has offered some advice to the growing number of new entrants to the automotive sector.
Mr Toyoda pointedly initially aimed his comments at APPLE which is preparing to build electric cars and said:
“after making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years.”
Apple and other New technology companies have “the potential to breathe new life into the auto industry and give customers a wider range of choices,” said Mr Toyoda.
He added that the new entrants to the world car manufacturing industry need to be “fair” to consumers and take responsibility for the entire life cycle of their vehicles, including manufacturing, maintenance, and the eventual scrapping at the end of the life of the vehicle.
Last November Mr Toyoda said that Tesla has not “created a real business yet or a real world yet”, a reference to its business being supported by continual shareholder fund-raising rather than genuine profit.
Despite only producing 500,000 cars last year, Tesla was valued higher than longstanding brands such as Volkswagen and Toyota, both of which produced about 10 million cars each in the same period.
Apple are continuing its search for a factory make its possible future electric car after talks with South Korean conglomerate Hyundai-Kia stalled.