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Brave new marketing push by Jeep in Australia

 
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PostPosted: Tue Aug 11, 2020 9:07 pm    Post subject: Brave new marketing push by Jeep in Australia Reply with quote

Brave new marketing push by Jeep in Australia

Jeep have come out swinging the bat as they work on stopping what has been a five-year drastic slide in their sales.

The company is committed to winning back the trust of their customers.

In 2015 Jeep achieved record sales of 33,700 new vehicles sold in Australia and this dropped to just 5500 in 2019 with sales for 2020 continuing at a snails pace for the company.

The dramatic decline in Jeep sales has come amidst booming sales across other brands for both SUVs and four-wheel-drives in Australia.

It is well known that the decline in Jeep's sales over the past 5 years has been driven by perception among many buyers that the Jeep brand had poor quality control across its range.

This was evidenced by numerous recalls, and a flurry of unhappy customers.

Jeep has really had no option other than to come out strongly in the Australian market-place and state very loudly that things have changed and that Jeep is back to claim its rightful share of the SUVs and four-wheel-drive market with vehicles that are bullet proof.

A new advertising campaign will keep their I bought a Jeep slogan.
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starbucks5



Joined: 30 Oct 2020
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PostPosted: Thu Dec 31, 2020 4:37 am    Post subject: Reply with quote

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DonnaWilson



Joined: 28 Apr 2021
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PostPosted: Wed Apr 28, 2021 7:45 am    Post subject: Reply with quote

Looks nice.

Last edited by DonnaWilson on Fri May 07, 2021 10:42 pm; edited 3 times in total
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starbucks5



Joined: 30 Oct 2020
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PostPosted: Fri Apr 30, 2021 4:32 am    Post subject: Reply with quote

Yeah, it's nice.
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